Brand book
How Gornitsa looks
Linen, red and spruce thread, the cross-stitch and a calm order. Everything on this page is drawn from the site’s own styles, so it always matches how the site really looks.
Mark
A diamond of cross-stitches
Twenty-one stitches on a 7 × 7 grid: the outer diamond and the centre in red, the inner diamond in spruce green. It is both an embroidered motif and the window of a bright room. The mark is never rotated, stretched or recoloured.
Colours
Cloth and threads
Linen and paper are the cloth, ink is the text, and red, spruce and flax are the threads. Red is used sparingly: one or two things and one main button per screen. Switch your phone to dark mode and the page shows the evening threads.
--linenBackground: 70–80 % of the area--paperCards, panels, the embroidered band--inkMain text--ink-softCaptions and secondary text--kumachMain action and accent--spruceSecond colour of the mark and ornament--flaxDecoration only, never text--lineBorders and dividersTypefaces
Kurale and Onest
Both are under the free SIL Open Font License and are served from our own server, with no requests to Google.
A bright room for good games
Pick a thread and fill in the numbered cells. The game saves itself, and everything except playing with friends works offline.
Regular 400Medium 500Semibold 6000123456789 ₽
Ornament
The stitch and the band
The cross-stitch is the unit of every drawing: two short lines with rounded ends inside a square cell. The mark, the embroidered band and the pattern on the home page are all made of stitches. Ornament decorates edges and never sits under text.
Interface and voice
Calm and to the point
One main button per screen, large touch targets, thin lines instead of shadows. We talk to players like a host welcoming guests: plainly, warmly, without exclamation marks.
| We don’t write | We write |
|---|---|
| Oops! Something went wrong :( | Couldn’t save. Free up some space on your phone and try again. |
| Are you sure? This action cannot be undone. | Delete your profile? Your nickname and online games will be removed from the server. Games on this phone will stay. |
| Your request has been registered under number 4471. | Thanks for writing. It looks like a sound setting — here’s how to fix it. |
Files and rules
The full brand book, the colour and type tokens (tokens.css) and the mark in SVG are in the studio charter on GitHub (in Russian), along with how the studio’s games share one brand while each keeps its own look. Writing about our games? Email press@gornitsa.games and we’ll send the mark and screenshots and answer your questions.
Who we are and what we promise players is on the About page.